
Included are measurable goals which are realistic and attainable, but also challenging; emphasis is on long-term goals and strategies, rather than short-term (such as annual) objectives. Strategic planning assumes that certain aspects of the future can be created or influenced by the organization.
Strategic planning is ongoing; it is "the process of self-examination, the confrontation of difficult choices, and the establishment of priorities"
Strategic planning involves "charting a course that you believe is wise, then adjusting that course as you gain more information and experience"
Lastly, Strategic planning is a tool for organizing the present on the basis of the projections of the desired future. That is, a strategic plan is a road map to lead an organization from where it is now to where it would like to be in five or ten years.
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