
Brand Equity can be determined by measuring:
• Returns to the Share-Holders.
• Evaluating the Brand Image for various parameters that are considered significant.
• Evaluating the Brand’s earning potential in long run.
• By evaluating the increased volume of sales created by the brand compared to other brands in the same class.
• The price premium charged by the brand over non-branded products.
• From the prices of the shares that an organization commands in the market (specifically if the brand name is identical to the corporate name or the consumers can easily co-relate the performance of all the individual brands of the organization with the organizational financial performance.
Factors contributing to Brand Equity
• Brand Awareness
• Brand Associations
• Brand Loyalty
• Perceived Quality
• Other Proprietary Brand Assets
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