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Showing posts with label Marketing of Financial Services (MFS) Questions. Show all posts
Showing posts with label Marketing of Financial Services (MFS) Questions. Show all posts

Monday, November 16, 2015

Sources of a bank’s Income

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A bank is a business organization engaged in the business of borrowing and lending money. A bank can earn income only if it borrows at a lower rate and lends at a higher rate. The difference between the two rates will represent the costs incurred by the bank and the profit. Bank also provides a number of services to its customers for which it charges commission. This is also an important source of income.
The followings are the various sources of a bank’s profit:
1. Interest on Loans: The main function of a commercial bank is to borrow money for the purpose of lending at a higher rate of interest. Bank grants various types of loans to the industrialists and traders. The yields from loans constitute the major portion of the income of a bank. The banks grant loans generally for short periods. But now the banks also advance call loans which can be called at a very short notice. Such loans are granted to share brokers and other banks. These assets are highly liquid because they can be called at any time. Moreover, they are source of income to the bank.
2. Interest on Investments: Banks also invest an important portion of their resources in government and other first class industrial securities. The interest and dividend received from time to time on these investments is a source of income for the banks. Bank also earns some income when the market prices of these securities rise.
3. Discounts: Commercial banks invest a part of their funds in bills of exchange by discounting them. Banks discount both foreign and inland bills of exchange, or in other words, they purchase the bills at discount and receive the full amount at the date of maturity. For instance, if a bill of Rs. 1000 is discounted for Rs. 975, the bank earns a discount of Rs. 25 because bank pays Rs. 975 today, but will get Rs. 1000 on the due date. Discount, as a matter of fact, is the interest on the amount paid for the remaining period of the bill. The rate of discount on bills of exchange is slightly lower than the interest rate charged on loans and advances because bills are considered to be highly liquid assets.
4. Commission, Brokerage, etc.: Banks perform numerous services to their customers and charge commission, etc., for such services. Banks collect cheques, rents, dividends, accept bills of exchange, issue drafts and letters of credit and collect pensions and salaries on behalf of their customers. They pay insurance premiums, rents, taxes etc., on behalf of their customers. For all these services banks charge their commission. They also earn locker rents for providing safety vaults to their customers. Recently the banks have also started underwriting the shares and debentures issued by the joint stock companies for which they receive underwriting commission.

Commercial banks also deal in foreign exchange. They sell demand drafts, issue letters of credit and help remittance of funds in foreign countries. They also act as brokers in foreign exchange. Banks earn income out of these operations.
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Wednesday, September 16, 2015

JAIBB Questions of Marketing of Financial Services (MFS), June 2015

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THE INSTITUTE OF BANKERS, BANGLADESH (IBB)
Banking Diploma Examination, June 2015
______
 JAIBB
Marketing of Financial Services (MFS)
Time: 3 hours
Full Marks: 100
Pass Marks: 50
 
[NB:    The figures in the right margin indicate full marks. Answer any five questions. All parts     of each question should be answered consecutively.]
1. (a) What are the activities on which the bank marketing functions focuses its attention? 
   (b) What is the marketing mix? Describe elaborately the four "Ps" of marketing mix. 

2. (a) What are three sets of factors which influence the behavioral characteristics of  the customer? Explain.     
(b) Discuss the segmentation of corporate marketing.                                     
(c) What is life cycle segmentation? Discuss.               
3. (a) Explain the importance of the institutional advertising in a bank.   
   (b) Describe the merits and demerits of brand advertising of a bank.    

4. (a) How many things will a strategic plan of a bank include? Discuss.  
  (b) Discuss the types of marketing strategies for banks.             
 
5. (a) Describe the activities which influence the administration.  
  (b) Discuss the steps that can be taken to motivate  staff of a bank.  
6. (a) In a globalized world, why is market information very important for a financial institution?
   (b) “ Prime customers are always preferred”- Discuss in the light of a prime client of a bank.
7. (a) Explain with example- which features with relation to bank products are making the marketing of services more  challenging?                     
   (b) The real differentiator of “customer centricity” in a commoditized world of a financial products is customer service- Do you agree? Critically analyze your stance.   
8. (a) Discuss the process of pricing of a product.                        
   (b) What are the difference between desired service and adequate service? How do they influence customer expectations?                   
9. (a) Customer services need to be transcended throughout the organization- Explain this in the light of the triangle model.                       
  (b) Describe the different levels of services expectations by bank customers. 
 
10. Write short notes (any five)                                  
(a) E-Banking;
(b) Retail and wholesale product;
(c) Customer loyalty program’
(d) Islami banking product;
(e) Environmental risk management;
(f) Customer satisfaction;
(g) Product line;
(h) Consumerism.
 
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