Marketing Short Notes on- 'Customer loyalty'

Customer loyalty is all about attracting the right customer, getting them to buy, buy often, buy in higher quantities and bring one even more customers. However, that focus is not how one builds customer loyalty. 

One builds loyalty by- 

1. Keeping touch with customers using email marketing, thank you cards and more. 

2. Treating your team well so they treat your customers well. 

3. Showing that you care and remembering what they like and don’t like. 

4. You build it by rewarding them for choosing you over your competitors. 

5. You build it by truly giving a damn about them and figuring out how to make them more success, happy and joyful. 

In short, one builds customer loyalty by treating people how they want to be treated.